Some of you may have noticed that Pom Pom has expanded a bit in the last few months. Not only do we have a new full-time member of staff, Amy, in London, but we also have a small outpost in Austin, Texas! Amy joined us as Associate Editor in September, so we are now a full-time team of three. You may know Amy from her days at one of our favourite knitting festivals, unravel. We are so lucky to have her – she held down the fort at our London office while Lydia hopped a plane for our spring photo shoot in Austin, where Meghan is now at the helm of Pom Pom USA. We’re international!
In order to get it to you lovely people in time for spring makes, we shot our spring issue in December. When we shot our first ever spring issue in London, it was January, and it was snowing, and we were outside. We poured warm water over the snow, quickly planted a few daffodils and brought steaming cups of tea to our shivering model. It worked, but it came as a relief to shoot this year’s spring issue in 24 C / 75 F temperatures in Austin!
Our location was the stunning Lenoir restaurant – we are so grateful to the Lenoir team for letting us use their beautiful indoor and outdoor spaces. The building is so unusual, and the palette of blue and white and black was the perfect setting for our somewhat minimalist, Scandi vibe. Rest assured, if you’re ever in Austin, their food is as beautiful as their decor.
Before shoot day we had the absolute pleasure of acquiring the entire wardrobe (except the knits, of course!) from local Austin boutique, Olive. Owner Laura Uhlir was such a star in helping us choose the perfect clothes to go with our knits, and loaning them to us for the day! We didn’t end up using these amazing sunnies or shiny shoes for the shoot, but we were so lucky to be able to feature clothes from local labels like Esby.
Everything came together for a really wonderful shoot day. We worked with lovely and talented photographer Ana Mercedes, whose work we fell in love with on Instagram. She mainly shoots with film (though we decided to go digital for this) and you should definitely check out her work. Super dreamy!
Could Lenoir be any more beautiful?
We especially loved their re-working of vintage crochet into their decor. Oh! And those chandeliers!
Rounding out our team for the day was model Teresa Nichta, who’s also a photographer, and Juan Diego Garcia, hairstylist extraordinaire.
Here we are feeling all loved-up after a wonderful shoot day. Subscribers, you can look forward to finding the fruit of our labours in your post boxes very soon! We hope you feel some of our loving vibes coming through in its pages. If you haven’t had a chance to order this issue yet, you can do so here! And, of course, a Ravelry download will be available very soon. And just in case you missed it, you can view the full preview here.