Our new issue is finally winging it’s way to you across the world and we couldn’t be more ready for some cosy knits. We went a little sweater crazy this time; four sweaters with limitless layering possibilities await! Not to mention the mittens, hats and super fluffy crochet wrap we’ve included. On a blustery, nearly-winter day like today, we’re actually considering layering them all at once…
Which brings us back to the day we shot this issue. A surprisingly sunny and warm London day in September, we were all actually a little too warm. The poor models (the wonderful Roshni and Sally) grinned and bore the woollen torture we foisted upon them with aplomb.
We Instagrammed from the shoot (or rather, the lovely Fiona Alice did) but we didn’t want to give too much away before the big reveal, so now that everything’s out in the open, here’s a little peek behind the scenes of our Winter ’14 shoot. Ham and eggs, pub taps and all.
In the images above, the knitted samples and their corresponding outfits hang along the fireplace in lieu of our garment rack, in the order they need to be shot. Lydia and Amy do some outfit prep, while Queen Vic oversees everything from her perch above the fireplace opposite.
Sally and Roshni, much like all the models we use, were hardly in need of any help looking gorgeous, but we find the camera likes a bit of makeup. Plus having Lidia the super-talented makeup artist around makes us feel like fancy magazine photo shoot types. She also does amazing things with hair and makes sure that there’s never a wisp out of place.
After copious amounts of coffee were consumed, hair and makeup were done and the first outfits went on, we got shooting. Here’s Meghan and Juju Vail (our go-to photographer and all-around knitting and craft hero) checking out a shot of Roshni modelling the Falling Snow Mitts. Ever wondered how difficult it is to show off mittens (gorgeous though they are) in a natural, “no I’m not creeping on my friends through a pub window” kind of way? No you haven’t? Well we’re here to tell you it’s not easy. Thank goodness Roshni is such a pro.
And here’s our other pro, Sally, modelling the Brynja cardigan. This was one of the outfit incarnations we went through when we shot the cardi. We must have gone through at least three outfits! It’s just so versatile a cardigan, but in the end we went with the “I’m so glam I can wear an evening skirt with a woolly cardigan at the pub during the day and make it look good” look.
By the way, how stunning is this pub? It’s the Island Queen in Islington, and it’s pretty local for us. They were so nice and didn’t mind us encroaching on their customers during the lunch rush. Their poor, bemused customers! Speaking of lunch, we took full advantage of being located in a pub and stuffed our faces full of deep fried stuff when it came time. Photo shoot days are extremely appetite-inducing. Not the day to go on a juice cleanse. And the food at the Island Queen happens to be so. good.
Amy had the fish finger sandwich (basically an amazing huge pile of fish and chips on a roll) and Fiona had the ham and eggs. With chips of course. We’re kind of obsessed with lunch on shoots and we like to make sure we all sit down together and have a proper break. Followed by tea. Of course.
Then it’s back to work! We like a good tea break, but actually Meghan and Lydia are knitting despots who do not rest until every stitch has been perfectly shot! The sleep-inducing lunch was really just a way of luring the rest of the team into a false sense of security…
Just kidding. Look how happy Sally and Roshni are here to be wearing very warm knitted sweaters in what basically amounted to a greenhouse! In all seriousness, it was an excellent day and we think we got some pretty excellent shots of some really rather excellent knitwear. We hope you agree.
This issue will be landing in your mailbox at any moment now, but just in case you haven’t ordered or subscribed yet, you are very welcome to do so here. Cheers!